Research & Publication

Managing Adversity: Brands and COVID-19

Work-from-home (WFH) during COVID-19 pandemic – A netnographic investigation using Twitter data

Business customer experience in B2B2C service settings: a scale development

Jagadale, S. R., & Joya Kemper. (2022). 'Give it up!': A Macro-Social Marketing Approach to India's Clean Cooking Fuel Access. Journal of Macromarketing, 1-22.

Impact of Service Climate Dimensions on Customer Service Quality: Test of a Multilevel Model

Customer disengagement in business-to-business markets: A framework for analysis

Building a relationship orientation among travelers through destination brand authenticity

Solar rooftop adoption among Indian households: a structural equation modeling analysis

Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations

Jagadale, S. R., & Santos, N. (2021). Constructively Engaging Exploitive Waste Management in India: The Case of Paryavaran Mitra and its Justice Motivated Effort at Empowering Rag-Picking Women. Journal of Macromarkating, 1-23.