• September 20, 2023

  Swapan Deep

  Contemporary challenges of consumption: a Kafkaesque and critical marketing perspective

  
• August 27, 2023

  Arun K

  Analysing the Impact of Omni-channel Customer Delight on Repurchase Intention

  
• June 5, 2023

  Swapan Deep

  HDFC Life: A Consumer’s Quest for Justice

  
• May 9, 2023

  Arun K

  Influence of augmented reality on shopping behavior

  
• April 28, 2023

  Jagriti

  CSR, monitoring cost and firm performance during COVID-19: balancing organizational legitimacy and agency cost

  
• April 20, 2023

  Ananya

  Examining the Linkages Between Leader Humility, Leader Envy, and Innovation: A Study of R&D Teams

  
• March 2, 2023

  Arun K

  Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty

  
• February 7, 2023

  Arun K

  Vegetable and fruit growers’ intention to use biopesticides in India: application of TPB and HBM models

  
• September 27, 2022

  Sujit Raghunathrao

  ‘Give It Up!’: A Macro-Social Marketing Approach to India’s Clean Cooking Fuel Access

  
• September 27, 2022

  Sujit Raghunathrao

  Exploring unheard voices: Best practices in interviewing women prosumers in Indian subsistence contexts