Research & Publication

Solar rooftop adoption among Indian households: a structural equation modeling analysis

Destination image and perceived meaningfulness for visitor loyalty: A strategic positioning of Indian destinations

Jagadale, S. R., & Santos, N. (2021). Constructively Engaging Exploitive Waste Management in India: The Case of Paryavaran Mitra and its Justice Motivated Effort at Empowering Rag-Picking Women. Journal of Macromarkating, 1-23.

Rejikumar G, Gopikumar V, K. G. Sofi Dinesh, Aswathy Asokan-Ajitha, Ajay Jose (2021). "Privacy breach perceptions and litigation intentions: Evidence from e-commerce customers", IIMB Management Review.

G, R., Jose, A., Mathew, S., Chacko, D.P. and Asokan-Ajitha, A. (2021), "Towards a theory of well-being in digital sports viewing behavior", Journal of Services Marketing

Rejikumar, G., Aswathy, A.-A., Jose, A. and Sonia, M. (2021), "A collaborative application of design thinking and Taguchi approach in restaurant service design for food wellbeing", Journal of Service Theory and Practice,

G. Rejikumar, Aswathy Asokan Ajitha, Ajay Jose, Sonia Mathew, 2021, Strategic positioning of tourist destinations- analyzing the role of perceived meaningfulness

Engaging customers through brand authenticity perceptions: The moderating role of self-congruence

Sharma, A., Kohar, A., & Jakhar, S. K. (2021). Profit maximizing hub location problem in the airline industry under coopetition. Computers & Industrial Engineering, 107563.

Gupta, A., Goel, A., & Bande-Vilela, B. (2021). Role of empowerment and interpersonal relations in reducing cynicism and politics among Indian IT workers. Vision: The Journal of Business Perspective