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Curriculum

MBA BA Program Design and Curriculum

MBA Business Analytics program is aimed at developing professionals who will be able to manage all functions and levels of businesses using their analytical and managerial knowledge and skills.

The main skills considered in the design of course curriculum is summarized in the table below:

Business Analytics Skills
Conceptual Methods Tools
  • Courses such as Business Computing,
  • Statistics, Optimization,
  • Predictive Analytics
  • Database systems Data mining,
  • Data visualization,
  • Natural Language Processing,
  • Machine learning
  • SPSS
  • R
  • Python
  • Tableau Excel
Management Skills
Functional Integrative Others
  • Management Accounting
  • Financial Management
  • Operations Management
  • OB & HR Marketing Management
  • Managerial Economics
  • Strategic Management
  • Design Thinking
  • Business Law Ethics,
  • Privacy,
  • Data Security
Industry Specific Skills
Industries covered Functional Analytics
  • Banking & Finance
  • Insurance
  • Healthcare Retail Services
    (will be covered through Business Analytics Elective &
    Open Electives
  • HR Analytics
  • SCM Analytics
  • Marketing Analytics
  • Financial Analytics
First Year of the program
  • Preparatory program: The Institute offers a 2-week compulsory preparatory program for selected students to enhance their readiness for the MBA BA program.
  • Orientation program: The orientation program familiarizes students with the IIM way of learning and acquaints them with the infrastructure, services, and student activities at IIM Amritsar.
  • First-Year Courses: The first-year courses are compulsory and provide basic conceptual knowledge and analytical tools in different functional areas of management.
  • Summer Internship: All students undergo eight to ten weeks of summer internship after the program's first year. Summer internship helps students to apply their first-year learning by doing organizationally sponsored projects. Student performance in their summer internships often results in final placement offers.
List of First Year Courses
Term I Term II Term III
Business Statistics
Business Computing
Marketing Management
Essentials of Business Communication
Managerial Economics
Managerial Accounting
Managing People & Organizations
Exploratory data Analysis with R		 Databases and Datawarehousing
Operations Research
Predictive Analytics with R
Python for Managers
Foundations of Finance
Human Resource Management
Macro Economics and Policy
Data Visualization		 Emerging IT Technologies
Management Information System
Business Research methods
Strategic Management
Business Law
Advanced Statistics
Advanced Operations Research
ML & AI Foundations
Operations management
Second Year of the program

Second-year MBA BA comprises core courses in data analytics and the electives in Business Analytics spread across fourth, fifth and sixth term of the program.

Students can also choose elective courses from among area specializations like Marketing, Finance & Accounting, Information Systems & Analytics, Production & Quantitative Methods, Business Strategy, Economics, and Communication.

Additionally, students will also be required to go through a compulsory Capstone Project in the second year under the guidance of Institute faculty.

List of Second Year Courses
Term IV Term V Term VI
Introduction to Cloud Computing
Time series analysis
Analytical System Dynamics: Modelling and Simulation
Marketing Analytics
Natural Language Processing
Business Storytelling using Data		 Financial Time Series Analysis and Risk Management Using R
Machine Learning with Python
Business Models for Digital Platforms
Managing Digital Transformation
Retail Analytics		 Financial Modeling
Fundamentals of Blockchain
Deep Learning and Neural Networks
Social Network Analysis and Social Media Analytics
Multiple Criteria and Multi Objectives Decision Making
Data-Driven Operating System in Marketing