Immersion Program for Chitkara Business School

Immersion Program for Chitkara Business School

The 5-Day Advanced Marketing Management Program was conducted for the participants of Chitkara University, Punjab. A batch of approximately 40 participants participated in this 5-day program held from 16 to 20 March 2026 at IIM Amritsar.

The program achieved its stated objectives of equipping participants with advanced marketing knowledge, building analytical and strategic thinking skills, and introducing them to emerging areas of marketing practice. The positive participant response, combined with the diversity of topics covered, positions this program as a valuable offering that IIM Amritsar can continue to provide to partner institutions and organizations.