Pariprekshya aims to provide a dias where the veterans from the industry will interact and reflect with the budding managers on the recent trends and developments in the domain of Finance and Marketing. The Conclave aims to provide the student fraternity at IIM Amritsar with a holistic view of how a cohesive and competitive market responds dynamically to varying conditions. The first half of the panel discussion of the Conclave would focus on a critical aspect in the finance domain - “ESG Trends in Financial Sector: The Prominence of ESG Today and Beyond”. This theme will explore the ESG trends that have been adopted by the respective organizations and the impact of having this in the future from all perspectives. The second half of the panel discussion of the Conclave would focus on a critical aspect in the Marketing domain -“Metaverse Marketing: It’s Here To Stay!”. This theme aims to explain how metaverse marketing has become one of the significant trends in 2022 and how it will help target the right audience in the years to come.
ESG Trends in Financial Sector: The Prominence of ESG Today and beyond
Environmental, Social, and Governance (ESG) is about making a difference in how businesses operate to reach a goal of a sustainable future. The hallmark of sustainable finance is the integration of ESG factors in a financial institution’s core, from strategy to investment and credit decisions to risk management all the way to external reporting. The Financial Institutions which perform well on ESG are well-positioned for the future and have better chances of adapting their products and services to a global consumer base that is increasingly pushing for environmental protection, respect for human rights, and corporate transparency. Hence, the significance of ESG in the Financial Sector is on the rise. We believe insights into how corporates incorporate ESG in Financial decision-making would be highly appropriate for a platform like Pariprekshya.
Metaverse Marketing: It’s Here To Stay!
The Metaverse is one of the most unimaginable innovations of perpetually advancing technology. It is a unique virtual environment that has taken over the internet in no time. Metaverse marketing is one of the major marketing trends in 2022 and will be here for a long time. Savvy marketers should familiarize themselves with VR marketing to gain a competitive edge when the time comes. It is a network of third dimension virtual worlds focused on the evolution of social connections. Digital marketers need to understand what exactly the metaverse is and what its potential is. An important thing to remember is that millennials and Gen-Zers are the most valuable target audiences for metaverse marketing. The Metaverse is a huge universe in itself; there are many ways to leverage it for your benefit.