Pariprekshya is IIM Amritsar’s annual finance and marketing conclave serves as a platform for industry veterans tointeract and impart knowledge about the recent trends and developments in the domains. Pariprekshya's mission goesbeyond spreading knowledge and information regarding the finance and marketing industries. It aspires to serve as aplatform for diverse perspectives, enlightening students and highlighting the necessity for managers to broaden theirapproaches
Digital Transformation in Finance: Exploring the Intersection of Finance and Technology
The Finance panel was on the theme “Digital Transformation in Finance: Exploring the Intersection of Finance andTechnology”. It explored the fundamental ways in which technology is shaping today’s financial landscape. Industrystalwarts shared their understanding of the intricate relationship between finance and technology and how managers andfinance professionals can stay ahead of the curve.
Demystifying the Digital Maze: From Media Attribution to Customer Journey
Marketing panel was conducted on the theme “Demystifying the Digital Maze: From Media Attribution to Customer Journey”.It shed light on the modern dynamics of marketing and significance of digital marketing in today’s business strategy.Marketing mavericks discussed the relevance of digital marketing in the Gen Z era, how evolving consumer expectationsshape marketing and what touchpoints influence the customer journey.