As the famous Professor W. Edwards Deming said, “In God we trust. All others must bring data.” Data appears to be the only currency that is a medium of exchange between consumers and marketers. Understanding, analyzing, and making appropriate use of data is crucial to the success of any industry. Businesses across the globe witnessed fortune when they analyzed data judiciously. Analyzing data is an art that enables us to draw meaningful information, conclusions, and insights. In a world where data-driven decision-making prevails, all organizations need to have the capability to dig deep into their data to facilitate efficient decision-making. To meet these emergent needs, IIM Amritsar has designed a customized program for the senior management officials of HPCL.
IIM Amritsar has signed an MoU with HPCL. As part of this MoU, IIM Amritsar has created customized programs for the employees of HPCL and delivered the program exclusively to them. Working very closely with the business heads of HPCL, we have designed this intensely focused program for the executives involved in data sensemaking. In this series, the first batch of “Executive Program in Data Analytics” from August 21, 2020, to June 19, 2021, was delivered successfully to enable senior managers of HPCL to make sense of the data that is getting generated across various business touchpoints within the organization.
The program has covered modules such as Digital Transformation, Analyzing data using R, Forecasting Techniques, Data Visualization, Machine Learning, Artificial Intelligence, Decision Making, Ethics, Privacy & Data Security, and many other emerging areas in the field of data sciences.
Executive programs at IIM Amritsar aim to help organizations to innovate by enabling their business executives to upskill themselves continuously. These programs improve adaptability to the unprecedented changes in the business world.
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The program at IIM Amritsar was truly enriching and a big learning experience. I was lucky to be part of this program and look forward to other programs at IIM in near future.
It is a matter a great privilege that I was selected to undergo this exhaustive course “Executive Program in Data analytics” at the prestigious IIM Amritsar. The course material, teaching aids, case studies and “in class” exercises are aligned in line with the present and future market demands. Faculty members are renowned scholars, extremely qualified and knowledgeable. Their ability to clarify doubts and overall methodology of teaching is simply superb and are to my understanding at par with best management institutes in India and perhaps outside India as well. This course is a must for executives dealing in Business analytics, sales and marketing and it trains you for achieving leadership position based on factual data rather than intuition. Thank you so much, IIM Amritsar!
The Executive Development Programme in Data Analytics gave us an in-depth knowledge of data analytics practices being executed in the business world. We explored key areas as analytical process, how data that has been created are stored, accessed and how we can work with these data and create an environment through Retail Analytics for the benefit of HPCL. What we learnt in this course, gives us a strong foundation in areas like data screening, analysis, Machine Learning, AI and help us to better position ourselves for our individual success in our organization. We developed skills and perspective that makes us more productive at a faster rate and allow us to become a valuable asset to our organization. This course provides a basis for going deeper into advanced investigative and computational method and gives us an opportunity to explore further in Data Analytics.
I would strongly recommend similar courses for my fellow colleagues in HPCL.
Data talks about the business. Analysis of data helps us to understand the underlying pattern, so that effective decision can be taken. Executive Program in Data Analytics of IIM - Amritsar provided deep insights into the world of data and its effective usage through meaningful analysis, using several analytics tools, in order to obtain meaningful insights, for effective decision making.
The course was designed excellently, matching the current business requirements. The faculty members were exceptionally knowledgeable, friendly and imparted in-depth knowledge on all topics ranging from statistics to social media analytics.
The sessions were very engaging and It was overall a wonderful and at the same time a rewarding learning experience, to acquire knowledge from such eminent domain experts.
