Creativity Design Thinking and Innovation: Building Blocks of Entrepreneurship

Program Overview

Creativity plays a critical role in the innovation process. Design Thinking approach to solve business problems gives an absolutely new perspectives to see every business problem from the stakeholder’s perspective. In organizations, stimulants and obstacles to creativity drive or impede enterprise. Design thinking begins with understanding your audience and developing solutions or ideas based on what they need, rather than what you want to create. This program will share many “out of the box” strategies to crack the business code to provide unique business propositions to their customers. skills and teach them to your team. This program helps to build a strong understanding of creativity and innovation thought process to develop change agents within the person towards their strategic roles and also this will develop them as leader/managers with functional merits.

Learning Outcomes

In view of the background, this Program would aim to achieve the following objectives:

  • To understand the process of creativity and apply innovative techniques to solve unique business problems.
  • To decipher common blocks that hold organizations back from growth.
  • To develop a deeper understanding of your users or clients
  • To create and test prototypes in order to rapidly identify the validity of ideas

Program Content

  • Role of creativity & innovation in organizations
  • Harnessing creativity within the Groups
  • Creative profiling and organizational creativity
  • Design Thinking fundamentals and application in various domains
  • Problem-solving approaches.
  • Barriers of Innovation and strategies to overcome them
  • Approaches for Diffusion of Innovation in Organizations
  • Intrapreneurship and Entrepreneurship Fundamental
  • Critical Thinking approaches
  • Culture of creativity and Innovation

Who should attend?

Junior to Mid-level managers, HR managers, Functional/ Departmental heads who are actively seeking entrepreneurship and intraprenuership opportunities

For any queries related to this program

Email- exedu@iimamritsar.ac.in
Contact No. +91 7814901106 and +91 7589561125

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