• Operations Management
  • Supply Chain Management
  • Big Data Analytics
  • Mishra, Deepa, Kumar, Sameer, and Elkafi Hassini. “Current trends in disaster management simulation modelling research” Annals of Operation Research, (2018): 1-25
  • Mishra, Deepa, Angappa Gunasekaran, Thanos Papadopoulos, and Stephen J. Childe. "Big Data and supply chain management: a review and bibliometric analysis." Annals of Operations Research (2016): 1-24.
  • Mishra, Deepa, R. R. K. Sharma, Sameer Kumar, and Rameshwar Dubey. "Bridging and buffering: Strategies for mitigating supply risk and improving supply chain performance." International Journal of Production Economics 180 (2016): 183-197.
  • Han, Shuihua, Ling Zhao, Kui Chen, Zong-wei Luo, and Deepa Mishra. "Appointment scheduling and routing optimization of attended home delivery system with random customer behavior." European Journal of Operational Research 262, no. 3 (2017): 966-980.
  • Fosso Wamba, Samuel, and Deepa Mishra. "Big data integration with business processes: a literature review." Business Process Management Journal 23, no. 3 (2017): 477-492.

See the complete list of publications at Google Scholar

  • Marketing Management
  • Services Marketing
  • Marketing Research
  • Strategic Marketing
  • "The Effects of Strategic Orientation on Operational Ambidexterity: A Study of Indian SMEs in the Industry 4.0 Era", for possible publication in the International Journal of Production Economics, Elsevier. Manuscript ID is IJPE-D-18-01337.R1 (with Prof Mahesh C Gupta and Prof T C E Cheng).
  • "Operational responsiveness and business performance relationship: Role of entrepreneurial orientation” for possible publication in the International Journal of Operations and Production Management, Emerald. Manuscript ID is IJOPM-07-2018-0411.R2 (with Prof Mahesh C Gupta, Prof Subhash C Lonial and Prof T C E Cheng).
  • Stanzin Mantok, Harjit Sekhon, Gurjeet Kaur Sahi, and Paul Jones (2019), "Entrepreneurial Orientation and the Mediating Role of Organizational Learning amongst Indian S-SMEs", Journal of Small Business and Enterprise Development - EMERALD.
  • Shaun P. Digan, Gurjeet Kaur Sahi, Pankaj C. Patel, and Stanzin Mantok (2019), "Women's Perceived Empowerment in Entrepreneurial Efforts: The Role of Psychological Capital and Bricolage", Journal of Small Business Management - John Wiley, Vol. 57 No. 1, 206-229.
  • Pratik Modi and Gurjeet Kaur Sahi (2018), "The Meaning and Relevance of Internal Market Orientation in Nonprofit Organisations", The Service Industries Journal - Taylor and Francis, Vol. 38 No. 5-6, 303-320, DOI: 10.1080/02642069.2017.1376660.
  • Gurjeet Kaur Sahi; Mahesh C. Gupta and Pankaj C. Patel (2017), “A Measure of Throughput Orientation: Scale Development and Nomological Validation”, Decision Sciences – John Wiley, Vol. 48 No. 3, 420-453, DOI: 10.1111/deci.12227.
  • Gurjeet Kaur Sahi; Harjit Shekhon and Tahira Khanam Quareshi (2016), “Role of Trusting Beliefs in Predicting Purchase Intentions”, International Journal of Retail and Distribution Management – EMERALD, Vol. 44 No. 8, 860-880.
  • Gurjeet Kaur Sahi and Tahira Khanam Quareshi (2015), “Factors obstructing intentions to trust and purchase products online”, Asia Pacific Journal of Marketing and Logistics - EMERALD, Vol. 27 No. 5, 758–783.
  • Gurjeet Kaur Sahi and Rupali Mahajan (2014), “Employees’ Organisational Commitment and its Impact on their Actual Turnover Behaviour through Behavioural Intentions”, Asia Pacific Journal of Marketing and Logistics – EMERALD, Vol. 26 No. 4, 621-646.
  • Gurjeet Kaur Sahi; Mahesh C. Gupta and Subhash C. Lonial (2013), “Revisiting Internal Market Orientation- A Note”, Journal of Services Marketing – EMERALD, Vol. 27 No. 5, 385-403.
  • Gurjeet Kaur Sahi; R. D. Sharma and Neha Mahajan (2012), “Exploring Customer Switching Intentions through Relationship Marketing Paradigms”, International Journal of Bank Marketing- EMERALD, Vol. 30 No. 4, 280–302.
  • Gurjeet Kaur Sahi; R. D. Sharma and Nitasha Seli (2009), “Internal Market Orientation in Indian Banking – An Empirical Analysis”, Managing Service Quality, Emerald UK, Vol. 19 No. 5, 595-627.

See the complete list of publications at Google Scholar

  • Organization structures and processes (MBA)
  • Leadership and Change Management (MBA)
  • Negotiations (MBA)
  • Management of service organizations (MBA)
  • Advanced Organization Design and Change (Doctoral)
  • Culture, Institutions and Organizations (Doctoral)
  • Ramamoorthy, N., Yu, C., Kulkarni, S., Gupta, A., & Mkamwa, T. (2019). An examination of attributions, performance rating, and reward allocation patterns: A comparative study of China, India, Tanzania, and the United States. South Asian Journal of Human Resource
  • Srinivasan, Vasanthi and Gupta, Amit (2013), Women professionals in the software services sector in India, (pp. 353-368), Handbook of Research on Promoting Women's Careers, Susan Vinnicombe, Ronald J. Burke, Stacy Blake-Beard and Lynda L. Moore (eds.), Edward Elgar publisher.
  • Bala, Madhu, Chalil, G.R.B., and Gupta, Amit (2012), Emic and Etic: Different Lenses for Research in Culture: Unique Features of Culture in Indian Context, Management and Labour Studies, February 2012 vol. 37 no. 1 45-60.
  • Gupta, Amit and Gannon, M. J. (2007), Effects of service climate on service quality: An integrative model. International Journal of Service Technology and Management, Vol. 8, no. 2/3, pp. 174-187.
  • Gupta, Amit and Saxena, Kshitij (2011), Sumeru software solutions: creating a culture of serene dynamism, Case no. 9B11C036, Published by Ivey Case Bank, Richard Ivey School of Business, University of Western Ontario.

Marketing Management (MM-I and MM-II)

Marketing Research

Advanced Methods of Marketing Research

Sales and Distribution Management

Kumar, V. and Kaushik, A.K. (2020). Building consumer-brand relationships through brand experience and brand identification. Journal of Strategic Marketing, 28(1), 39-59.

Kumar, V. and Kaushik, A.K. (2020). Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions. Journal of Travel and Tourism Marketing, 37(3), 332-346.

Kaushik, A.K., Mohan, G. and Kumar, V. (2020). Examining the antecedents and consequences of customers’ trust toward mobile retail apps in India. Journal of Internet Commerce, 19(1), 1-31.


Kumar, V., and Kaushik, A.K. (2018). Destination brand experience and visitor behavior: the mediating role of destination brand identification. Journal of Travel and Tourism Marketing, 35(5), 649-663.

Kaushik, A.K. and Kumar, V. (2017). Investigating Consumers’ adoption of SSTs - A Case study representing India’s Hospitality Industry. Journal of Vacation Marketing, https://doi.org/10.1177/1356766717725560.

Kaushik, A.K., and Rahman, Z. (2017). An empirical investigation of tourist’s choice of service delivery options – SSTs vs. Service employees. International Journal of Contemporary Hospitality Management, 29(7), 1892-1913.

See complete list of research publications at Google Scholar.

  • Operations Management
  • Supply Chain Management
  • Operations Research
  • Procurement
  • "Flexible dynamic sustainable procurement model" (with S. P. Singh), (2019). Annals of Operations Research, 273 (1-2), 651-691.
  • "Heuristic Modeling for Sustainable Procurement and Logistics in a Supply Chain Using Big Data" (with S.P. Singh), (2018), Computers and Operations Research, 98, 301-321.
  • "Sustainable Stochastic Production and Procurement Problem for Resilient Supply Chain" (with S.P. Singh, J. A. Garza-Reyes & N. Mishra), (2018), Computers & Industrial Engineering. (Online: https://doi.org/10.1016/j.cie.2018.12.007)
  • "Modeling Joint Outsourcing and Offshoring Decisions" (with S.P. Singh & A. Majumdar), (2018), International Journal of Production Research (online- https://doi.org/10.1080/00207543.2018.1471245)
  • "Proactive and reactive models for disaster resilient supply chain" (with S. Elluru, H Gupta & S.P. Singh), (2017), Annals of Operations Research, 1-26. (online-https://doi.org/10.1007/s10479-017-2681-2)
  • "Sustainable Procurement and Logistics for Disaster Resilient Supply Chain" (with S.P. Singh), (2016), Annals of Operations Research (online https://doi.org/10.1007/s10479-016-2374-2

See the complete list of publications at Google Scholar

  • Artificial Intelligence
  • Machine Learning
  • Data Science and E-commerce
  • Methods and Applications of Artificial Intelligence in E –commerce.
  • Business Computing.
  • Data Science.
  • Recipient of Young Faculty Research Fellowship (YFRF) of Visvesvaraya PhD Programme of Ministry of Electronics & Information Technology, MeitY, Govt. of India, January 2018 to May 2019.
  • Finalist in computer engineering list, J&J WiSTEM2D Scholars Award Program 2017-2018, Johnson & Johnson New Jersey USA.
  • Nominated from INDIA for Common wealth fellowship for UK 2006.
  • S. Tajinder and K. Madhu, Role of Text Pre-Processing in Twitter Sentiment Analysis, Procedia Computer Science 89 ( 2016 ) 549 – 554.
  • S. Tajinder, K. Madhu, and Shweta Mahajan , Feature Oriented Fuzzy Logic Based Web Spam Detection, Journal of Information and Optimization Sciences, Taylor & Francis pp. 999-1015, 38(6) 2017.
  • R. Utkarsh, K. Madhu, Mobile robot path planning with modified ant colony optimization, International Journal of Bio-Inspired Computation,106-113 , Vol. 9, No. 2, 2017.
  • M. Ahsan , K. Madhu, Singh T., Pal T. L., Sentiment Based Information Diffusion in Online Social Networks, the International Journal of Knowledge Discovery in Bioinformatics ,IGI, January 2018.
  • Statistics
  • Operations Research
  • Data Analytics
  • “Consensus building process in group decision making - an adaptive procedure based on group dynamics” (2017), Accepted for Publication in IEEE Transactions on Fuzzy Systems.
  • “Finding the numerical compensation in multiple criteria decision making problems under fuzzy environment” (With B.K. Mohanty), (2017), International Journal of Systems Science, 48 (6), 1301-1310.
  • “An Algorithmic Approach to Group Decision making problems under Fuzzy and Dynamic Environment” (With B.K. Mohanty), (2016), Expert Systems With Applications, 15, 118-132.
  • “Attribute partitioning in Multiple Attribute Decision Making Problems for a Decision with a Purpose –a Fuzzy Approach” (With B.K. Mohanty), (2016), Journal of Multi-Criteria Decision Analysis, 23(3-4), 160-170.
  • “Multi-stage multi-objective production planning using linguistic and numeric data-a fuzzy integer programming model” (With B.K. Mohanty), (2015), Computers & Industrial Engineering, 87, 454-464.

See the complete list of publications at Google Scholar

  1. Managerial Communication
  2. Business Communication
  3. Negotiation and Conflict Resolution
  4. Written Analysis and Communication
  • Kumar, M., Parsad, C., Bamel, U. K., Prashar, S., & Parashar, A. (2019). Influence of pre-crisis reputation and COO on diminishing a product-harm crisis. International Journal of Organizational Analysis.
  • Parashar, A., Kumar, M., & Saluja, V. (2019). Discovering India Through Imagery in Postcolonial Travel Writings. Tourism Culture & Communication19(2), 103-110.
  • Parashar, A., & Kumar, M. (2019). Communicating the Quest for Sustainability: Ecofeminist Perspectives in Sarah Orne Jewett’s ‘A White Heron’. Journal of Human Values25(2), 101-112.
  • Parsad, C., Prashar, S., Vijay, T. S., & Kumar, M. (2018). In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation. International Journal of Strategic Decision Sciences (IJSDS)9(3), 95-112.
  • Vijay, T. S., Prashar, S., Parsad, C., & Kumar, M. (2017). An Empirical Examination of the Influence of Information and Source Characteristics on Consumers’ Adoption of Online Reviews. Pacific Asia Journal of the Association for Information Systems9(1).
  • Kumar, M., Kalakbandi, V., Prashar, S., & Parashar, A. (2017). Overcoming the effect of low self-esteem on public speaking anxiety with mindfulness-based interventions. Decision44(4), 287-296.

  • When the tone of an email went wrong – Available on Harvard Business Review; Product Code W16282-PDF-ENG
  • The War for Talent: Deloitte vs. KPMG – Available on Harvard Business Review; Product Code W17391-PDF- ENG

See the complete list of publications at Google Scholar

  • Strategic Alliance
  • Joint Ventures
  • International Strategy
  • Creative Problem Solving
  • Inter Partner Dynamics and Joint Venture Competitiveness: Fuzzy TISM Approach, Benchmarking: An International Journal (With Sanjay Dhir and Sushil) 2019, Vol. 26 Issue: 1, pp. 97-116.
  • Organizational resources, KM process capability and strategic flexibility: a dynamic resource-capability perspective", Journal of Knowledge Management (with Umesh Kumar) 2018, Vol. 22 Issue: 7, pp.1555-1572.
  • Total Interpretive Structural Modelling of Inter Partner Dynamics Factors to Intensify Joint Venture Competitiveness. Global Journal of E-Business and Knowledge Management (with Sanjay Dhir and Sushil) 2017, Vol. 8-13, no.1, pp 9-18.
  • Usage, Benefits & Barriers of Human Resource Information System in Universities, VINE The Journal of Information & Knowledge Management Systems (With Umesh Kumar, V. Sahay and Mohan Thite) 2014, Vol. 44, No. 4, pp. 519-536.
  • Walt Disney: Strategic Acquisition for Creativity, in Cases in Management, ET Cases (with Sanjay Dhir and Sushil) 2014
  • Lakshay Food (India) Limited: Growth and Expansion Strategy, in Case Centre.(With Sanjay Dhir) 2017
  • Global strategy
  • Business groups
  • "Internationalization: A study of small firms from emerging markets" (Tiwari, S. K., Sen, S., & Shaik, R.), (2016), The Journal of Developing Areas, 50(6), 355-364.
  • "Examining Role of Perceived Customer Value in Online Shopping" (Tapar, A. V., Dhaigude, A. S., Tiwari, S. K., & Jawed, M. S.), (2015), Indian Journal of Economics & Business, 14 (2), 235-244.
  • Core courses: Foundations of Finance and Corporate Finance (also known as Financial Management I & II)
  • Elective courses: Corporate Valuation, Investment Analysis & Portfolio Management, Alternative Investments
  • PhD/FPM Level: Empirical Corporate Finance
  • "Does Business Group Affiliation Encourage R&D Activities? Evidence from India", (with Lukose, Jijo., and Subash, S), (2018), Asia Pacific Journal of Management, 35(4), 887-917.
  • "Executive Compensation and Firm Performance: Evidence from Indian Firms", (with Raithatha, Mehul), (2016), IIMB Management Review, 28 (3).
  • "Heterogeneity and Asymmetry in Speed of Adjustment: Evidence from India", (with Lukose, Jijo), (2016), Review of Pacific Basin Financial Markets and Policies, 19(3).
  • "Capital Structure Choice, Information Asymmetry, and Debt Capacity: Evidence from India", (with Lukose, Jijo), (2015), Journal of Economic and Finance, 39 (4), 807 – 823.
  • "Financing Constraints and Investments in R&D: Evidence from Indian Manufacturing Firms", (with Lukose, Jijo., and Subash, S), (2015), Quarterly Review of Economics and Finance, 55, 29-39.

See the complete list of publications at Google Scholar

  • Human Resource Management
  • Strategic Human Resource Management
  • Organizational Behaviour
  • Compensation Management
  • Business Research Process
  • High-Performance Teams and Job Involvement: Exploring the Linkage to Augment Quality in Indian Education and Research, in Industrial and Commercial Training (Accepted)
  • Organizational resources, KM process capability and strategic flexibility: a dynamic resource-capability perspective, Journal of Knowledge Management (Accepted)
  • (2017) Dimensions of role efficacy and managerial effectiveness: evidence from India, Journal of Organizational Effectiveness: People and Performance, 4(3), 218-237.

See the complete list of publications at Google Scholar

Behavioral psychology, Educational leadership and management, Gender and Diversity Issues, Inclusive education, Talent management, Digital workforce and workplaces, MOOC'S digital ecologies and affordances, Social data analysis

  • Core Courses- Individual Behavior in Organizations, Interpersonal and Group Processes, Organizational Structure and Design, Human Resource Management
  • Elective Courses- Talent Management, HR Analytics, Leadership in Organizations, The Science of Happiness, Emotional Intelligence, Learning and Development, Effective Negotiations, International Human Resource Management
  • Dutta, V. and Sahney, S.(2016), School leadership and its impact on student achievement: The mediating role of school climate and teacher job satisfaction, International Journal of Educational Management, Vol. 30, No.6, pp. 941-958.
  • Dutta, V. and Sahney, S.(2015), School leadership and its impact on student achievement: The role of mediators, in Harish Chaudhry (Ed.) Excellence in School Education VI: High achieving schools,Scholastic India Pvt. Ltd, Delhi, ISBN 13:978-81-8477-756-7.
  • Dutta, V. and Sahney, S.(2014), School leadership in Indian secondary schools, in Harish Chaudhry (Ed.) Excellence in School Education V: Leadership and Values, New Delhi: Scholastic India Pvt. Ltd, ISBN 978-93-5103-661-6, pp. 161-177.
  • Dutta, V. and Datta, B. (2011), Leadership in Organisations by Gary Yukl - A Book Review, Indore Management Journal, Vol. 2, No. 4, pp. 70-73.
  • Dutta, V. (2010), HR Outsourcing theory and practice, in Saritprava Das and Bharati Deshpande (Eds.) Human resource management in the new economy, Navi Mumbai : Institute for Technology and Management, New Delhi : Excel Books, ISBN 978-81-7446826-0, pp. 288-299.
  • Management Information System
  • Business Computing (using Python and Excel)
  • Enterprise Resource Planning
  • Social Media Analytics
  • Best paper award to "Blockchain for Businesses: A Systematic Literature Review" at The 17th IFIP Conference on e-Business, e-Services and e-Society (I3E 2018), 2018.
  • Runner-up in Facebook's first-ever Child Safety Hackathon, cash prize of USD 400 was awarded.
  • Second Prize in a Competition organized by Bitgrit on Data Analytics, cash prize of USD 1000 was awarded along with trip to Japan.
  • Best Poster Award to "The untold story of USA presidential elections in 2016 - insights from twitter analytics" at Open House 2018, IIT Delhi, cash prize of INR 5000 was awarded.
  • Best Paper Award to "The Untold Story of USA Presidential Elections in 2016-Insights from Twitter Analytics" at The 16th IFIP Conference on e-Business, e-Services and e-Society "Digital Nations– Smart Cities, Innovation & Sustainability", 2017.

  • “Polarization and acculturation in US Election 2016 outcomes - Can twitter analytics predict changes in voting preferences”, (With Kar, A. K., Dwivedi, Y. K., & Janssen, M.), (2019), Technological Forecasting and Social Change, 145, 438-460.
  • “Impact of Corporate Social Responsibility on Reputation - Insights from Tweets on Sustainable Development Goals by CEOs”, (With Kar, A. K. & Ilavarasan, P. V.), (2019), International Journal of Information Management, 48, 39-52.
  • “Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions - Insights from user-generated content on Twitter”, (With Kar, A. K., Janssen, M., & Ilavarasan, P. V.), (2019), Enterprise Information Systems, 13(6), 771-800.
  • “Diffusion of Blockchain Technology– Insights from Academic Literature and Social Media Analytics”, (With Kar, A. K. & Janssen, M.), (2019), Journal of Enterprise Information Management, 32(5), 735-757.
  • “User engagement for mobile payment service providers – introducing the social media engagement model”, (With Kar, A. K.), (2018), Journal of Retailing and Consumer Services, DOI: 10.1016/j.jretconser.2018.12.002

See complete list of research publications at Google Scholar (Please put hyperlink to: https://scholar.google.co.in/citations?hl=en&user=NH2_kMgAAAAJ)
  • "Religious Influences in Unrestrained Consumer Behaviour" (With Singh, J., Kumar, S. and Mathur, A.N.) (2020), Journal of Retailing and Consumer Services, Vol. 58.
  • “Consumers' Intention to Use Environment-Friendly Ethical Transportation Medium: A Conceptual Framework and Empirical Evaluation” (With Kumar, B. and Srivastava, H. S.) (2020), Transportation Research Part F: Psychology and Behavior, Vol. 70, pp. 235-248.
  • “Letting Go or Getting Back: How Organization Culture Shapes Frontline Employee Response to Customer Incivility” (With Balaji M.S., Jiang Y. and Jha S.) (2020), Journal of Business Research, Vol. 111, pp. 1-11.
  • “Factors Affecting Consumer Participation in Consumption Tax Evasion” (With Srivastava, H. S. and Mishra, A.) (2018), Journal of Indian Business Research, Vol. 10, No.3, pp. 274-290.
  • Book Review of “Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones” by Natasha Hritzuk and Kelly Jones. (2019), International Journal of Technology Marketing, Vol. 13, No. 2, pp. 201-204.

  • Winner of “AIM-Sheth Foundation Research Proposal Competition” and received a grant of Rs. 1,00,000 in 2019.
  • Recipient of the “Best Paper Award” for Rs. 35,000 from Emerald in IIM Indore-NASMEI Summer Marketing - IS Conference, IIM Indore. July 26-28, 2019
  • Recipient of the “Early Career Asia/Asia-Pacific Country Scholar Scholarship” for AUD 2000 from Australia & New Zealand Marketing Academy during ANZMAC Conference held at Adelaide, Australia. December 3-5, 2018.
  • “The Best Paper Presentation Award” for paper titled ‘What leads to licensing or compensating behavior’ at ICSSR Sponsored National Seminar on Global Issues in Management, UBS, Panjab University, Chandigarh. March 28, 2017.

Core Course - Financial Accounting, Corporate Finance

Elective Course - Entrepreneurial Finance; Mergers, Acquisitions & Corporate Restructuring; Investment Banking; PE & VC Financing; Options, Futures, and Other Derivatives; Corporate Risk Management; Basics of Time-series Analysis

Ph.D./FPM level course – Theory of Corporate Finance; Emerging Issues in Accounting & Corporate Governance Research


Research Papers


Maheshwari, Y., & Gupta, P. (2019). Propping in Business Groups: Prediction Efficacy of Earnings Announcements. Global Business Review, 20(4), 981-995.

Maheshwari, Y., & Gupta, P. (2018). Ownership structures and effects of related lending and loan guarantees on firm performance in business groups. Asian Journal of Accounting and Governance, 9, 77-86.

Gupta, P. (2017). A Review of Corporate Hedging Models and Their Relevance in Corporate Finance. Theoretical Economics Letters, 7(02), 102.

Teaching Cases


The Entrepreneurs Dilemma: NLC. (Co-author – D.L Sunder) for IIM Indore Case Center. Case No – IIMI/Case Center/SM/02/16-17

Nursery Live Dot Com (NLC): Valuation Dilemma for Start-ups in New Industries (In-progress).

  • Karmakar, M., & Sharma, U. (2020). Measuring quantile risk hedging effectiveness: a GO-GARCH-EVT-copula approach. Applied Economics, 1-19.
  • Sharma, U., & Chakraborty, M. (2019). Investing in lottery-like stocks in India. Studies in Economics and Finance.
  • Lalwani, V., Sharma, U., & Chakraborty, M. (2019). Investor reaction to extreme price shocks in stock markets: A cross country examination. IIMB Management Review, 31(3), 258-267.
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The TQM Journal - Literati Award 2020 in the Highly Commended category for the paper "Healthcare Service Quality: A Methodology for Servicescape Re-design using Taguchi Approach".

Research Interest

Services marketing (service quality, self-service technologies, customer participation, cocreation intention, customer experience, consumer well-being, luxury brands/services), Consumer behavior (information seeking, herding behavior, functions of attitude, cross-cultural differences, impulse buying, responsible consumption), Marketing Strategy (pay what you want pricing), Corporate social responsibility.

Journal Publications

Rejikumar, G., Asokan-Ajitha, A., Dinesh, S. and Jose, A., 2021. The role of cognitive complexity and risk aversion in online herd behavior. Electronic Commerce Research, https://doi.org/10.1007/s10660-020-09451-y 

Rejikumar, G. and Asokan-Ajitha, A., 2020. Role of impulsiveness in online purchase completion intentions: An empirical study among Indian customers. Journal of Indian Business Research https://doi.org/10.1108/JIBR-04-2018-0132 

Asokan, A.A., Sharma, P., Kingshott, R.P., Maurya, U.K. and Kaur, A., 2019. Customer participation and service outcomes: Towards a conceptual framework. Journal of Services Marketing, 33(1), pp. 16-30. 

Rejikumar, G., Asokan, A.A., Nair, M.S. and Sreedharan, V.R., 2019. Healthcare service quality: A methodology for servicescape re-design using Taguchi approach. The TQM Journal, 31(4), pp. 279-296. 

Geetha, M. and Asokan, A.A., 2019. Organ donation in India – A social marketing perspective. International Journal of Nonprofit and Voluntary Sector Marketing, 24(2), e1637. 

Rejikumar, G., Asokan, A.A. and Sreedharan, V.R., 2020. Impact of data-driven decision-making in Lean Six Sigma: an empirical analysis. Total Quality Management & Business Excellence, 31(3-4), pp. 279-296.

Rejikumar, G. and Asokan, A.A., 2017. Information seeking behaviour causing satisfaction modification intentions: An empirical study to address emerging challenges in a service context. Journal of Indian Business Research, 9(4), pp.304-328. 

Conferences (International & National)

Asokan, A. A., Sharma, P. and Daneshfar, Z., 2020. Customer expectations from luxury services–Towards a conceptual framework. In 11th SERVSIG Conference, Jul 9 – 12, 2020, Brisbane, Australia: Service SIG by American Marketing Association.

Asokan, A.A., Sharma, P., Kingshott, R.P. and Kaur, A., 2020. Is affective well-being important for self-service encounters? An empirical study considering the role of task complexity and knowledge. In 49th EMAC Annual Conference, May 27 – 29, 2020, Budapest, Hungary: The European Marketing Academy.

Asokan, A.A., Sharma, P., Kingshott, R.P. and Kaur, A., 2020. Role of task-related affective well-being in customer participation. In 4th International Conference on Marketing, Technology, and Society, Apr 17 – 19, 2020, Kozhikode, India: Indian Institute of Management Kozhikode.

Asokan, A.A., Sharma, P., Kingshott, R.P., Maurya, U.K. and Kaur, A., 2019. To do or not to do? Exploring the focal role of affective well-being in customer participation. In AMA Summer Academic Conference, Aug 9 – 11, 2019, Chicago, IL, USA: American Marketing Association.

Asokan, A.A., Sharma, P., Kingshott, R.P., Maurya, U.K. and Kaur, A., 2018. Mediating role of task-related affective well-being in the influence of customer participation on service outcomes. In 12th Great Lakes NASMEI International Marketing Conference, Dec 20 – 21, 2018, Chennai, India: Great Lakes Institute of Management.

Daneshfar, Z., Asokan, A.A. and Sharma, P., 2018. The nature and determinants of customer expectations of luxury services. In 12th Great Lakes NASMEI International Marketing Conference, Dec 20 – 21, 2018, Chennai, India: Great Lakes Institute of Management.

Google Scholar

Reviewing

Journal of Business Research

Electronic Commerce Research

International Journal of Emerging Markets

International Journal of Non-profit and Voluntary Sector Marketing

American Marketing Association Conferences

European Marketing Academy Conferences 



Business Research Methods


Chakraborty, S., & Agarwal, Y. K. (2021). Solving the team orienteering problem with nonidentical agents: A Lagrangian approach. Networks. http://dx.doi.org/10.1002/net.22023

Chakraborty, S., Sharma, A., & Vaidya, O. S. (2020). Achieving sustainable operational excellence through IT implementation in the Indian logistics sector: An analysis of barriers. Resources, Conservation and Recycling, 152, 104506.

Chakraborty, S., & Srivastava, S. K. (2019). A Novel Approach to Understanding Delhi’s Complex Air Pollution Problem. Economic & Political Weekly, 54(36), 33.

See Google Scholar for more details.