Arun Kumar Kaushik

Arun Kumar Kaushik Assistant Professor
Marketing Management

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Curriculum vitae

Arun Kumar Kaushik is currently associated with Indian Institute of Management (IIM) Amritsar as Assistant Professor in the area of Marketing. Before joining IIM Amritsar in June 2017, he has worked as full-time faculty with reputed B-schools in India. He has nearly twelve years of experience in academic, research and the corporate world. He has taught Marketing Management and allied courses for almost a decade now. He is an expert in teaching Marketing Research and also offering Advanced Marketing Research at IIM Amritsar. He has also developed and proposed a course, 'Marketing Analytics' for senior students at IIM Amritsar.

Prof. Kaushik received his Doctorate degree as full-time UGC-sponsored research scholar, working on research areas related to ‘Consumer innovativeness’ and ‘Self-service technologies’ at the Indian Institute of Technology (IIT) Roorkee, India under the Supervision of Prof. Zillur Rahman. He has also obtained two post-graduation degrees - Master of Business Administration (M.B.A.) and Master of Commerce (M.Com.) with Marketing specialization from two reputed Indian Universities. He is a science graduate.

His primary areas of interest include Marketing, Consumer behavior, Service innovation, Innovation adoption, and Destination branding. He has published many research papers in reputed indexed journals such as Journal of Services Marketing, Journal of Strategic Marketing, International Journal of Contemporary Hospitality Management, Journal of Travel & Tourism Marketing, Journal of Vacation Marketing, International Journal of Bank Marketing, Journal of International Consumer Marketing and many more. He has attended twenty plus conferences and received best papers awards on a couple of occasions. He has also chaired various sessions in renowned conferences like PAN World Management Conference, PAN IIT Conference, among others.

Beside this, Prof. Kaushik actively participates as reviewer in some of the renowned journals including European Journal of Marketing, Tourism Management, Journal of Retailing and Consumer Services, Telematics and Informatics and many more.

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Working Papers/Under Review

  • Qualitative Investigation of Customer delight and Terrible Hospitality Experience.
  • Consumers’ Switch between SST Players: A Push-Pull-Personality-Mooring Model.
  • Does Perceived brand authenticity affect Consumer-brand engagement? Moderating role of Self-congruence.

These Days

Chairing, Marketing and Communication Area

Authored a textbook, "Marketing Research," published by McGraw Hill Publications.

Published a Case study on "Maruti's Nexa - Enhancing Customer Experience beyond Buying" in The Case Journal (Emerald).

Marketing Management (MM-I and MM-II)

Marketing Research

Advanced Methods of Marketing Research

Sales and Distribution Management

Kumar, V. and Kaushik, A.K. (2020). Building consumer-brand relationships through brand experience and brand identification. Journal of Strategic Marketing, 28(1), 39-59.

Kumar, V. and Kaushik, A.K. (2020). Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions. Journal of Travel and Tourism Marketing, 37(3), 332-346.

Kaushik, A.K., Mohan, G. and Kumar, V. (2020). Examining the antecedents and consequences of customers’ trust toward mobile retail apps in India. Journal of Internet Commerce, 19(1), 1-31.

Kumar, V., and Kaushik, A.K. (2018). Destination brand experience and visitor behavior: the mediating role of destination brand identification. Journal of Travel and Tourism Marketing, 35(5), 649-663.

Kaushik, A.K. and Kumar, V. (2017). Investigating Consumers’ adoption of SSTs - A Case study representing India’s Hospitality Industry. Journal of Vacation Marketing,

Kaushik, A.K., and Rahman, Z. (2017). An empirical investigation of tourist’s choice of service delivery options – SSTs vs. Service employees. International Journal of Contemporary Hospitality Management, 29(7), 1892-1913.

See complete list of research publications at Google Scholar.