Dr. Sanket Vatavwala is a faculty in the area of marketing management at IIM Amritsar. He completed his Ph.D. in marketing management from IIM Indore. His research interest includes business-to-business/industrial marketing, sustainable marketing, digital marketing, and public-policy marketing. He has published research papers in Industrial Marketing Management and Journal of Nonprofit & Public Sector Marketing. He has published case studies with teaching notes and a book chapter. He has presented his research papers in national and international conferences. He received scholarship for the 7th AIM-AMA Sheth Foundation Doctoral Consortium in 2019. His corporate experience includes working in the material handling industry (industrial services), weighing solutions-heavy industry, oil and gas, and event management industry in sales/marketing/business development roles.