Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty
Vegetable and fruit growers’ intention to use biopesticides in India: application of TPB and HBM models
Ambidexterity and absorptive capacity in boundary-spanning managers: Role of paradox mindset and learning goal orientation
Learning to Contract under Uncertainty in Strategic Alliances: The Co-Evolution of a Firm's Absorptive Capacity
‘Give It Up!’: A Macro-Social Marketing Approach to India’s Clean Cooking Fuel Access
Exploring unheard voices: Best practices in interviewing women prosumers in Indian subsistence contexts