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Faculty (Area Wise)

Mukesh Kumar

Mukesh Kumar Associate Professor
Communications

Contact Information

mkumar@iimamritsar.ac.in

0183-2820021(O), 021(Ext)

Curriculum vitae

Mukesh Kumar teaches Managerial Communications at IIM Amritsar. Before joining this Institute, he worked with IMT Nagpur, IIM Raipur, Amity Noida and Google India Private Ltd. During his tenure at Google India, he conducted training programs on internal and external communications for Google employees. Over the years, he has conducted several MDPs on communication related themes for IOCL, IMA-Dehradun, BSF Academy, Gwalior, etc. He was awardedhis doctorate in Linguistics from JNU, New Delhi, for the thesis titled ‘Interlingual Errors in the Writing Samples of the Undergraduate Students in Bihar.’ His research interests include ‘second language learning,’ ‘public speaking anxiety,’ ‘crisis communication,’ ‘persuasive communication,’etc. Besides these, over the last three years, he has published many cases in the areas of Marketing and Communications. His cases are available through case publishing houses like Ivey Publishing, HBR and Case Centre. In June 2017, one of his cases titled ‘When the Tone of an Email Went Wrong’ was featured in the bestseller list.

Activity Login

1. Designing a conceptual framework for persuasion using fictional narratives. 

2. Studying the effect of Country of Origin in a crisis situation. 


These Days


  1. Managerial Communication
  2. Business Communication
  3. Negotiation and Conflict Resolution
  4. Written Analysis and Communication
  • Kumar Kaushik, A., Gupta, R., & Kumar, M. (2022). Qualitative Investigation of Customer Delight and Terrible Hospitality Experiences. Global Business Review, 09721509221094942.
  • Parsad, C., Prashar, S., Vijay, T. S., & Kumar, M. (2021). Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency. Journal of Retailing and Consumer Services, 61, 102554.
  • Parashar, A., & Kumar, M. (2020). The Marginalized and Stigmatized Identity of Dalits in India with Special Reference to Maharashtra and Tamil Dalit Autobiographies. International Journal of Development and Conflict, 10, 265-283.

  • Kumar, M., Parsad, C., Bamel, U. K., Prashar, S., & Parashar, A. (2019). Influence of pre-crisis reputation and COO on diminishing a product-harm crisis. International Journal of Organizational Analysis.
  • Parashar, A., Kumar, M., & Saluja, V. (2019). Discovering India Through Imagery in Postcolonial Travel Writings. Tourism Culture & Communication, 19(2), 103-110.
  • Parashar, A., & Kumar, M. (2019). Communicating the Quest for Sustainability: Ecofeminist Perspectives in Sarah Orne Jewett’s ‘A White Heron’. Journal of Human Values, 25(2), 101-112.
  • Parsad, C., Prashar, S., Vijay, T. S., & Kumar, M. (2018). In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation. International Journal of Strategic Decision Sciences (IJSDS), 9(3), 95-112.
  • Vijay, T. S., Prashar, S., Parsad, C., & Kumar, M. (2017). An Empirical Examination of the Influence of Information and Source Characteristics on Consumers’ Adoption of Online Reviews. Pacific Asia Journal of the Association for Information Systems, 9(1).
  • Kumar, M., Kalakbandi, V., Prashar, S., & Parashar, A. (2017). Overcoming the effect of low self-esteem on public speaking anxiety with mindfulness-based interventions. Decision, 44(4), 287-296.

  • When the tone of an email went wrong – Available on Harvard Business Review; Product Code W16282-PDF-ENG
  • The War for Talent: Deloitte vs. KPMG – Available on Harvard Business Review; Product Code W17391-PDF- ENG

See the complete list of publications at Google Scholar