Faculty (A-Z)

Gurbir Singh

Gurbir Singh Assistant Professor
Marketing Management

Contact Information



Curriculum vitae

Gurbir Singh is a faculty in the area of Marketing Management at Indian Institute of Management Amritsar. He earned his Doctoral Degree in the Marketing area from Indian Institute of Management Indore. He is a Fellow of Insurance Institute of India. Before joining the PhD programme, he worked in the corporate sector and education sector for nine years. His research interest lies in the area of services marketing and consumer behaviour. More specifically, he is working on understanding (1) behaviour of control deprived individuals in service recovery context (2) the impact of control desires on purchasing behaviour and (3) antecedents and consequences of consumer incivility.

Gurbir Singh has published research papers in reputed journals like Journal of Business Research, Transportation Research and Journal of Indian Business Research. He has presented papers at many national and international conferences. He is a recipient of many research scholarships and awards.

Activity Login

  • Core Course: Marketing Management- I
  • Services Marketing
  • Consumer Behaviour

These Days

Coming Soon..

  • "Religious Influences in Unrestrained Consumer Behaviour" (With Singh, J., Kumar, S. and Mathur, A.N.) (2020), Journal of Retailing and Consumer Services, Vol. 58.
  • “Consumers' Intention to Use Environment-Friendly Ethical Transportation Medium: A Conceptual Framework and Empirical Evaluation” (With Kumar, B. and Srivastava, H. S.) (2020), Transportation Research Part F: Psychology and Behavior, Vol. 70, pp. 235-248.
  • “Letting Go or Getting Back: How Organization Culture Shapes Frontline Employee Response to Customer Incivility” (With Balaji M.S., Jiang Y. and Jha S.) (2020), Journal of Business Research, Vol. 111, pp. 1-11.
  • “Factors Affecting Consumer Participation in Consumption Tax Evasion” (With Srivastava, H. S. and Mishra, A.) (2018), Journal of Indian Business Research, Vol. 10, No.3, pp. 274-290.
  • Book Review of “Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones” by Natasha Hritzuk and Kelly Jones. (2019), International Journal of Technology Marketing, Vol. 13, No. 2, pp. 201-204.

  • Winner of “AIM-Sheth Foundation Research Proposal Competition” and received a grant of Rs. 1,00,000 in 2019.
  • Recipient of the “Best Paper Award” for Rs. 35,000 from Emerald in IIM Indore-NASMEI Summer Marketing - IS Conference, IIM Indore. July 26-28, 2019
  • Recipient of the “Early Career Asia/Asia-Pacific Country Scholar Scholarship” for AUD 2000 from Australia & New Zealand Marketing Academy during ANZMAC Conference held at Adelaide, Australia. December 3-5, 2018.
  • “The Best Paper Presentation Award” for paper titled ‘What leads to licensing or compensating behavior’ at ICSSR Sponsored National Seminar on Global Issues in Management, UBS, Panjab University, Chandigarh. March 28, 2017.