Certificate Program in General Management- Accelerated Business Management Program (ABMP)

Core Program Objectives

• To solve diverse business challenges and make more informed data-driven decisions under volatile and uncertain circumstances
• To develop a nuanced understanding of the organizational issues and cross functional skills
• To create an agile culture focusing on digital transformations
• To design and implement innovative strategies to gain competitive edge over others

Program Duration

• 9 months
• Classes on weekends (Friday to Sunday)
• Total Contact Hours: 200 hours
• Tentative Start Date: January 2021

Program Delivery Mode

• Hybrid mode (Online & IIM Amritsar Campus or Company premises)

Program Modules

Module I: Fundamentals of Management

• Storytelling with Data
• Financial Accounting
• Managing People and Organizations
• Managerial Communication
• Sales and Marketing Fundamentals

Module II: Strengthening Cross-Functional Business Approach

• Managerial Economics
• Corporate Finance
• Talent Management and Development
• Managing Resilient Supply Chains

Module III: Strategic Innovations and Value Chain Dynamics

• Corporate Strategy
• Innovation and Design Thinking
• Value Chain Dynamics
• Project Management

Module IV: Leveraging Technology and Digital Transformations

• Digital Business Models
• Digital Operations
• Big Data Analytics
• Introduction to AI and Machine Learning

I am interested in the Program