Certificate Program in General Management- Accelerated Business Management Program (ABMP)

Core Program Objectives

  • To solve diverse business challenges and make more informed data-driven decisions under volatile and uncertain circumstances
  • To develop a nuanced understanding of the organizational issues and cross functional skills
  • To create an agile culture focusing on digital transformations
  • To design and implement innovative strategies to gain competitive edge over others

Program Duration

  • 9 months
  • Classes on weekends (Friday to Sunday)
  • Total Contact Hours: 200 hours
  • Tentative Start Date: January 2021

Program Delivery Mode

  • Hybrid mode (Online & IIM Amritsar Campus or Company premises)

Program Modules

Module I: Fundamentals of Management

  • Storytelling with Data
  • Financial Accounting
  • Managing People and Organizations
  • Managerial Communication
  • Sales and Marketing Fundamentals

Module II: Strengthening Cross-Functional Business Approach

  • Managerial Economics
  • Corporate Finance
  • Talent Management and Development
  • Managing Resilient Supply Chains

Module III: Strategic Innovations and Value Chain Dynamics

  • Corporate Strategy
  • Innovation and Design Thinking
  • Value Chain Dynamics
  • Project Management

Module IV: Leveraging Technology and Digital Transformations

  • Digital Business Models
  • Digital Operations
  • Big Data Analytics
  • Introduction to AI and Machine Learning

I am interested in the Program