Gurbir Singh is a faculty in the area of Marketing Management at Indian Institute of Management Amritsar. He earned his Doctoral Degree in the Marketing area from Indian Institute of Management Indore. He is a Fellow of Insurance Institute of India. Before joining the PhD programme, he worked in the corporate sector and education sector for nine years. His research interest lies in the area of services marketing and consumer behaviour. More specifically, he is working on understanding (1) behaviour of control deprived individuals in service recovery context (2) the impact of control desires on purchasing behaviour and (3) antecedents and consequences of consumer incivility.
Gurbir Singh has published research papers in reputed journals like Journal of Business Research, Transportation Research and Journal of Indian Business Research. He has presented papers at many national and international conferences. He is a recipient of many research scholarships and awards.
Book Review of “Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones” by Natasha Hritzuk and Kelly Jones. (2019), International Journal of Technology Marketing, Vol. 13, No. 2, pp. 201-204.