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Our Publications

Building consumer-brand relationships through brand experience and brand identi-fication

Kaushik, Arun K

Destination brand experi-ence and visitor behavior: the mediating role of destina-tion brand identification

Kaushik, Arun K

Building consumer-brand relationships through brand experience and brand identi-fication

Kaushik, Arun K

Destination brand experi-ence and visitor behavior: the mediating role of destina-tion brand identification

Kaushik, Arun K

IIM IRINS

IIM has implemented IRINS, a web-based Research Information Management System, to showcase the academic and research contributions of its faculty.

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