The Media and Public Relations Cell at IIM Amritsar is responsible for press-coverage and all media related activities. The Media and PR Cell looks after all communication and publications - internal & external and also serves as the official spokesperson of the institute. It is a student-run body responsible for facilitating the endeavour of a rich Industry Connect Program by means of organising Conclaves, Guest Lectures, Workshops and other such interactive events. The role of Media and PR Cell is to manage relations with external stakeholders through several media relation activities. It accomplishes this through engagement with the print media and by facilitating institute's online presence across various platforms. The Media and PR Cell also manages internal communication by reporting events, happenings and achievements to the administration, faculty and student community. Besides focusing on Corporate Interactions, one of the major Media and PR Cell activity is to provide necessary assistance to prospective candidates in their admission related queries, thereby supporting the admission process conducted at IIM Amritsar.