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Gurjeet Kaur

Associate Professor
Marketing
gurjeet@iimamritsar.ac.in
0183-2820012(O), 012(Ext)

Dr Gurjeet Kaur is Associate Professor of Marketing at Indian Institute of Management- Amritsar. Before joining IIM-Amritsar she was Professor of Marketing in the Department of Commerce at University of Jammu, Jammu & Kashmir. She has undergone Faculty Development Programme from the Indian Institute of Management, Ahmedabad- Gujarat. She has more than 18 years of teaching and research experience. She has guided 12 Ph D and 21 M Phil candidates. Her work has appeared (or accepted) in numerous journals of international repute, including Journal of Small Business Management, International Journal of Production Economics, International Journal of Operations and Production Management, Decision Sciences, Journal of Services Marketing, Service Industries Journal, Journal of Strategic Marketing, International Journal of Retail and Distribution Management, Managing Service Quality, Asia Pacific Journal of Marketing and Logistics, International Journal of Bank Marketing, and Vikalpa amongst others. Her 2010 article in Marketing Intelligence and Planning was one of the highly commended articles of the year. She is a recipient of Prof. Manubhai M. Shah Memorial Award for Excellence in Commerce and Business Management (MMSMA) in 2017, instituted by Indian Commerce Association. She serves on the editorial review board of International Journal of Bank Marketing and Journal of Global Marketing.

TEACHING INTERESTS

• Marketing Management
• Services Marketing
• Marketing Research
• Strategic Marketing

SELECT JOURNAL PUBLICATIONS

• "The Effects of Strategic Orientation on Operational Ambidexterity: A Study of Indian SMEs in the Industry 4.0 Era", for possible publication in the International Journal of Production Economics, Elsevier. Manuscript ID is IJPE-D-18-01337.R1 (with Prof Mahesh C Gupta and Prof T C E Cheng).
• "Operational responsiveness and business performance relationship: Role of entrepreneurial orientation” for possible publication in the International Journal of Operations and Production Management, Emerald. Manuscript ID is IJOPM-07-2018-0411.R2 (with Prof Mahesh C Gupta, Prof Subhash C Lonial and Prof T C E Cheng).
• Stanzin Mantok, Harjit Sekhon, Gurjeet Kaur Sahi, and Paul Jones (2019), "Entrepreneurial Orientation and the Mediating Role of Organizational Learning amongst Indian S-SMEs", Journal of Small Business and Enterprise Development - EMERALD.
• Shaun P. Digan, Gurjeet Kaur Sahi, Pankaj C. Patel, and Stanzin Mantok (2019), "Women's Perceived Empowerment in Entrepreneurial Efforts: The Role of Psychological Capital and Bricolage", Journal of Small Business Management - John Wiley, Vol. 57 No. 1, 206-229.
• Pratik Modi and Gurjeet Kaur Sahi (2018), "The Meaning and Relevance of Internal Market Orientation in Nonprofit Organisations", The Service Industries Journal - Taylor and Francis, Vol. 38 No. 5-6, 303-320, DOI: 10.1080/02642069.2017.1376660.
• Gurjeet Kaur Sahi; Mahesh C. Gupta and Pankaj C. Patel (2017), “A Measure of Throughput Orientation: Scale Development and Nomological Validation”, Decision Sciences – John Wiley, Vol. 48 No. 3, 420-453, DOI: 10.1111/deci.12227.
• Gurjeet Kaur Sahi; Harjit Shekhon and Tahira Khanam Quareshi (2016), “Role of Trusting Beliefs in Predicting Purchase Intentions”, International Journal of Retail and Distribution Management – EMERALD, Vol. 44 No. 8, 860-880.
• Gurjeet Kaur Sahi and Tahira Khanam Quareshi (2015), “Factors obstructing intentions to trust and purchase products online”, Asia Pacific Journal of Marketing and Logistics - EMERALD, Vol. 27 No. 5, 758–783.
• Gurjeet Kaur Sahi and Rupali Mahajan (2014), “Employees’ Organisational Commitment and its Impact on their Actual Turnover Behaviour through Behavioural Intentions”, Asia Pacific Journal of Marketing and Logistics – EMERALD, Vol. 26 No. 4, 621-646.
• Gurjeet Kaur Sahi; Mahesh C. Gupta and Subhash C. Lonial (2013), “Revisiting Internal Market Orientation- A Note”, Journal of Services Marketing – EMERALD, Vol. 27 No. 5, 385-403.
• Gurjeet Kaur Sahi; R. D. Sharma and Neha Mahajan (2012), “Exploring Customer Switching Intentions through Relationship Marketing Paradigms”, International Journal of Bank Marketing- EMERALD, Vol. 30 No. 4, 280–302.
• Gurjeet Kaur Sahi; R. D. Sharma and Nitasha Seli (2009), “Internal Market Orientation in Indian Banking – An Empirical Analysis”, Managing Service Quality, Emerald UK, Vol. 19 No. 5, 595-627.