Mentor Institution:

Arun K Kaushik

Assistant Professor
Marketing Management

Arun Kumar Kaushik received his Doctorate degree as full-time sponsored research scholar, working on research area related to ‘consumer innovativeness’ at the Indian Institute of Technology (IIT) Roorkee, India. He has also obtained two post-graduation degrees - Master of Business Administration and Master of Commerce with Marketing specialization from two reputed Indian Universities. Before joining IIM Amritsar in June 2017, he has worked as full-time faculty with reputed B-schools in India. He has nearly ten years of experience in academic, research and the corporate world. His areas of interest include Marketing, Consumer behavior, Innovation adoption, and destination branding. He has published many research papers in reputed indexed journals such as Journal of Services Marketing, International Journal of Contemporary Hospitality Management, Journal of Travel & Tourism Marketing, Journal of Vacation Marketing, Service Business, Information Technology for Development, Tourism Management Perspectives, International Journal of Bank Marketing, Journal of International Consumer Marketing, etc.

He is currently working in the area of self-service technology (SST) adoption and destination branding. One of his working papers focuses on the relationship of destination brand experience and tourist behavior, where researcher(s) is trying to suggest how destination marketers can build trust and loyalty among tourists by emphasizing on various components (sensory, affective, intellectual and behavioral) of brand experience. Another working paper focusing on “identifying and examining drivers and outcomes of consumers’ trust toward online travel apps”, seeks to provide a framework to evaluate the consumers’ trust regarding the adoption and acceptance of various travel apps in India. This study provides useful insights to service providers and policy makers for developing new strategies and policies that will enhance adoption of such mobile apps. He actively participates as reviewer in some of the renowned journals including European Journal of Marketing, Journal of Retailing and Consumer Services, Telematics and Informatics among others.

Recent publications